No one is seriously convinced that the mobile web is the future. We crossed the point at which a business could randomly ignore mobile users a few years ago. Today, if you are not mobile friendly, you have problems.
But what does it mean to be mobile friendly? There are two options: native mobile apps or mobile web. Native mobile applications have many advantages over the mobile web: access to device hardware, easy push notifications and improved performance. But, when I chose my company’s mobile strategy, we were all connected to the web. Why we made this choice can help you think about whether your business really needs a mobile app.
If we ask users to install an app, that would be a very good reason. Good reasons include the actual need for device features such as camera or accelerator access, or the need for graphical capabilities available only for native applications.
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